put a spotlight
on your business book
Using your manuscript for social content marketing
Every business book author, whether first-time or pro, with a leading house or self-published, knows:
The work is not done when your book is published. Now it's all about marketing, sales, personal branding, et cetera.
Having a book out can give a big boost to your authority, but there are so many other ways to reach your intended audience.
Don't keep all your ideas and advice locked between the covers of your book.
With a Social Power Deck, you can put elements from your book to work in far-reaching online content marketing campaigns!
blogsWith blogs, you can reach the right prospects on different platforms.
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white paper
A white paper based on your book can strengthen your authority.
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infographics, twitter picsInfographics and Twitter/Linkedin pics help to reach a new audience.
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order YOUR social power deck
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A Social Power Deck consists of: 1 White paper (3,000 words, 6 illustrations, 8 pps in print) 3 Blogs (3 x 500 words, with 1 illustration each) 2 Twitter/Linkedin/Facebook posts 2 Infographics |
All material (excepting a few illustrations) is drawn from your published business book. Therefore, to deliver a Social Power Deck, we will need a Microsoft Word or PDF version of that book. The price of a Social Power Deck is 1185 euros (ex VAT). This converts to $1250 or £1015. The standard production time is 3 weeks. For further information and options, please send us an email. |
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VAT No NL002077035B16
Dutch Chamber of Commerce No 75217945 | Rotterdam Social Power Deck is a product of Monday 9:15 |
white paper
A white paper describes a (technical) problem, a development in your market or in society, or the 'state of the art' in a specific area. White papers are longer than blogs (2,000-6,000 words) and are usually made available on the Internet as PDFs. If written with a long-term view, you can make use of it for almost a year.
White papers are widely used in marketing because they are very suitable for characterizing a company as a 'thought leader' or knowledge base. A white paper is used at the start of the funnel, to tell interested prospects more about the problem that your company offers a solution to.
White papers are widely used in marketing because they are very suitable for characterizing a company as a 'thought leader' or knowledge base. A white paper is used at the start of the funnel, to tell interested prospects more about the problem that your company offers a solution to.
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blogs
Weblogs are shorter than white papers (200-800 words), more personal, and do not have to be based on research or contain just factual information (figures, graphs). Blogs are often written fairly quickly, and have a 'life span' of a week to a few months.
Blogs are very suitable for reaching different parts of your intended audience, at the start of the funnel, on different platforms. For example, you can focus on education, business, organizations or government institutions.
Blogs are very suitable for reaching different parts of your intended audience, at the start of the funnel, on different platforms. For example, you can focus on education, business, organizations or government institutions.
infographics and twitter pics
If a picture says more than a thousand words, an infographic can provide a lot of information in a small format. Infographics often demonstrate profound knowledge of your areas of expertise (by analyzing research results, trends). You can draw your audience in by numbers (statistics) instead of stories, or you can provide practical tips to the people who work with your knowledge.
Twitter pics, or pictures for LinkedIn, Facebook and/or other channels, are very useful to quickly draw attention to your expertise, for example with an eyebrow-raising quote, a remarkable statistic or a call to action. By matching the colors and fonts to your book cover or website, you simultaneously contribute to your brand awareness.
Twitter pics, or pictures for LinkedIn, Facebook and/or other channels, are very useful to quickly draw attention to your expertise, for example with an eyebrow-raising quote, a remarkable statistic or a call to action. By matching the colors and fonts to your book cover or website, you simultaneously contribute to your brand awareness.
This page shows some examples of the elements in a Social Power Deck. The design of white papers and blogs is elementary (in Microsoft Word), infographics and Twitter/LinkedIn pics are designed to match your book cover or website. Of course, we can always discuss your special wishes.
If you work with a (web) designer, we can also provide a so-called 'functional design.' With this, your designer can easily add personal touches before publishing.
If you work with a (web) designer, we can also provide a so-called 'functional design.' With this, your designer can easily add personal touches before publishing.
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VAT No NL002077035B16
Dutch Chamber of Commerce No 75217945 | Rotterdam Social Power Deck is a product of Monday 9:15 |